Mobile phones are a way of life that enable us to communicate and interact with each other in real-time. Does this change the way you market your business? It should.How Mobile is Your Marketing?
About a year ago we launched a mobile version of our website to capitalize on the roughly 69% of consumers that are using their smartphones for Internet access. This way, when someone is searching for our site on a smartphone, they're presented a mobile-optimized version of our website that is streamlined for mobile usage. We include a call-to-action to sign up for an account to capture any new customers that may be browsing for an email service provider, and we’ve had thousands of signups as a result. Not bad considering these folks might not've signed up otherwise. A little effort can go a long way. And, while slightly less than 5% of our overall traffic is coming from mobile users, we know this is an important channel that will continue to grow.
How Mobile is Your Marketing? If you’re sending out emails to promote your business, good for you. We're big fans of email promotions because that's what we do! We've penned a ton of blogs with tips for designing your emails for mobile devices which is a must-do. Heck, we've even written an entire guide about it. But, have you thought about simply including a "click to call" link in your emails? It's a powerful “touch” because with a single click, the recipient can immediately be connected to your business. Quick, simple and effective.
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Multi channel digital marketing services.
Blue Sapphire Our S/W engineer, Developers & Designing staffs are ready to assist in selecting templates, colors, fonts, layouts, and creative designs with search engine friendly programming. A full professional firm expert in creating customized antique websites and portals to fulfill your needs. Our developer and web engineers are skilled in all areas of web interior scripting. You can visualize all the site work while development through our high tech servers. We are equipped with latest devices for hosting and publishing websites. Our expert designers will help you in selecting styles and creative inputs that suit your taste as well as your business.
What is Digital Marketing?
Digital Marketing is the virtual concept of driving traffic to your business. This includes Mobile, Internet, Digital outdoor kiosk, Interactive TV channels. Internet plays a good role in providing the cost effective solutions to Digital Marketing. All the entities it covers are Email marketing, Website, Banner ads, Text campaigns, Podcasts, SMS, Social Networking, Blogs, RSS feeds, Pop-up Ads, Page tears etc. Engaging visitors with your products & services through a multi channel strategy is call Digital Marketing. Contact our team for a presentation.
How does SEO affect your business?
SEO is the vital requiremnt of Digital Marketing. The lack of the SEO strategy can be a problem to your ROI, particularly if you are responsible for setting strategy or managing SEO through other people like an in-house specialist or agency. It can also be a missed opportunity; the latest Google Analytics benchmark data shows that, on average, 27% of site traffic is driven through search engines. Yet many companies can attract 50% or more of visitors through search depending on the strength of their brand and how good their SEO capabilities are.